Website Clarity Audit — heating and cooling (HVAC) businesses in the GTA
We look at your website the way a homeowner would. Then we show you what to fix first. $397 CAD, done in 5 business days.
Ranked written report · 10-minute walkthrough video · ready-to-paste wording
Serving these GTA towns
The problem
Heating and cooling work runs on seasons. In summer the AC fails. In winter the furnace fails. Callers need help now. They pick the first company they trust. A confusing site sends them back to Google.
The fix
A clear website shows what you do, where you work, and how to reach you. A rushed caller needs nothing more.
Free lesson
Open your website on your phone. Answer five questions. Each “no” is a caller you may be losing.
The audit ranks every “no” from most costly to least.
Get my auditDo the math
Your website turns site visits into jobs. Or it does not.
Your rough number: $___ a month in jobs your site may be missing. An estimate only, not a promise.
Your numbers stay on this page. Nothing is sent or saved. The math: visits × share × job value × 20%. The 20% is a rough guess of the share that leaves a confusing site — an estimate, not a measured number.
The audit checks
Each pair shows a fictional heating and cooling business. Illustrative example, not a real client.
Why it matters: A no-heat caller will not search for a number.
The caller reaches you instead of going back to Google.
Why it matters: Rushed callers decide in seconds. The first line must answer who, what, where.
A July caller sees help at once.
Why it matters: Naming towns answers the coverage question before they pick up the phone.
Fewer calls from streets you do not serve.
Why it matters: One clear next step beats six small choices.
Decisions happen faster. More visits turn into calls.
Why it matters: People with a dead furnace act first and read later.
Winter breakdown jobs you may have been missing.
Why it matters: Plans are steady money. If the site never names them, no one asks for them.
More spring and fall bookings.
Walk-throughs
Three fictional heating and cooling businesses. Each one carries this label: Illustrative walk-through. Fictional heating and cooling business. Not a real client.
Illustrative walk-through. Fictional heating and cooling business. Not a real client.
Sam owns Frostline Heating & Cooling in Etobicoke. His ads bring clicks, but few people call. The audit finds five buttons on one phone screen, no towns named, and a form that asks for eleven things. He keeps one “Call now” button, names his towns, and cuts the form to name, number, and the problem.
Illustrative walk-through. Fictional heating and cooling business. Not a real client.
Maya owns ArcticAir Heating & Cooling in Richmond Hill. January brings no-heat calls, but her site still leads with AC installs. The audit finds a wrong-season headline, no tap-to-call on phones, and no towns named. She matches the headline to the season, pins a call bar to every screen, and names her towns.
Illustrative walk-through. Fictional heating and cooling business. Not a real client.
Joe owns ClearComfort Heating & Cooling in Oakville. His tune-up visits fill the slow months, but his site never mentions them. The audit finds plans missing from the home page, six buttons on one screen, and a form that asks for too much. He adds a plans line to the home page, keeps one “Call now” button, and trims the form to name, number, and the problem.
How it works
Book, send your web address, and get the audit in your inbox.
Book the audit and send us your web address.
We review your site on a phone and a computer.
The audit lands in your inbox within 5 business days.
Audit in your inbox. You know exactly what to fix.
Every spot your site loses callers, in fix-first order.
Each problem shown on screen, with the fix explained.
Headline, services, and call text you can paste in today.
No hidden terms
We are a new Toronto studio. We have no client results to show you, and we will not invent any.
The ranked report, the 10-minute video, and the ready-to-paste wording. Delivered in 5 business days.
More calls, rankings, or revenue. We cannot promise calls, and we will not.
Book a rebuild within 30 days of your report and the full $397 comes off the price. Do the fixes yourself and you keep everything — the report, the video, the wording.
One payment
Website Clarity Audit: $397 CAD, paid once. No contract. No monthly fees. No HST added.
You get the ranked report, the 10-minute walkthrough video, and the ready-to-paste wording, delivered in 5 business days.
Book a rebuild within 30 days of your report and the $397 comes off the rebuild price.
Rebuilds are $3,500 or $6,500. Care Plans are $199 a month.
Questions, answered
One lost job can cost more than the audit. The report lists the cheapest fixes first. And the $397 comes off a rebuild if you book one within 30 days.
About ten minutes. Book, send your web address, done. We do the reviewing. You read the report and watch a 10-minute video.
Having a website is not the same as having a clear one. The audit checks your site the way a caller sees it and lists where callers drop off.
Fair question. We are new, so we will not show you a client list we do not have. You see the deliverables in writing first: report, video, wording. No contract. No monthly fees.
Judge the audit itself. It names exact problems, ranks the fixes, and gives you wording you can paste in today. You keep everything even if you do the work yourself.
We cannot promise calls, and we will not. What we promise: a plain list of where your site loses callers, ranked by impact, with each fix spelled out.
Ready when you areClear websites. Easy to call.
Want your site ready before the next busy season? Book the audit today.